8. Big data is like teenage sex
Again and again, speakers during the Adobe Summit used Dan Arely's quote comparing big data to teenage sex to illustrate the state of knowledge today: 'Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.'
What should marketers read into that? CMO's view is that most organisations recognise there is still a lot to learn before they truly get a handle on big data - even though most of them won't admit it.
So if you are still struggling with how to best capitalise data-driven decision marketing in your organisation take heart; you're not alone. But what's equally clear is that those who aren't taking those first steps now, could well end up 30-year old virgins.
Source: CMO Australia