Guest View: Social data — the great enabler

Julian Quinn

That said, the launch is but one phase of a product's life-cycle. Today's social data demonstrates Microsoft edging ahead of Sony across the entire shopping journey, its awareness-building activities encouraging the gaming community to explore the Xbox One's new functionality and gameplay, a different tack to Sony.

Feedback is the big business, big data differentiator and when time is short, territories and languages are multiple and budgets restricted, social data is the great enabler of intelligence and smarter approaches to business for those seeking to offer a seamless customer experience in 2014.

Julian Quinn is General Manager of Asia Pacific, SDL.

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