Eight insights into how technology is impacting the Japanese consumer

Robert Luton, Division President, MasterCard Japan

"Safety" can also include "privacy."  Japanese consumers place a very high value on privacy and cash's last stronghold is its anonymous nature.  Our development of a prepaid card that while KYC-compliant will shield the identity of the cardholder by removing it from the card itself.

Electronic payments are steadily gaining share in Japan -- which while slow-growing remains one of the world's largest in terms of personal consumption expenditures (PCE).  Digital convergence, increased globalization and recent technologies will help accelerate this growth past a "tipping point" where Japan can soon join the ranks of other highly-developed economies with the majority of PCE conducted electronically.

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