"Safety" can also include "privacy." Japanese consumers place a very high value on privacy and cash's last stronghold is its anonymous nature. Our development of a prepaid card that while KYC-compliant will shield the identity of the cardholder by removing it from the card itself.
Electronic payments are steadily gaining share in Japan -- which while slow-growing remains one of the world's largest in terms of personal consumption expenditures (PCE). Digital convergence, increased globalization and recent technologies will help accelerate this growth past a "tipping point" where Japan can soon join the ranks of other highly-developed economies with the majority of PCE conducted electronically.