Historically, popular media has portrayed the separateness of IT. Who can forget the eminently loathable programmer in the first Jurassic Park? While contemporary renditions of IT folk are more sympathetic (e.g., the computer tech in Almost Human, the Fox police show set in 2048), stereotypes still prevail. Even in an imaginary future where anything can happen, IT is still relegated to the role of turning machines on and missing the real action. If you focus on integrating value-creating IT behaviors into every nook and cranny of the enterprise, the future will be bright.