Obtaining value from your data effectively

JY Pook, Vice President, APAC, Tableau

Most performance metrics allow leaders to discover what is happening, but the right metrics allow users to gain insights into why it is happening. Be sure you can clearly explain how every metric on your dashboard connects to organisational objectives and the mission.

Presentation is key
Effective data analytics offers users with the freedom and flexibility to explore answers. Very often, this is achieved through different visual structures. You can tap on colours and filters on a visualised dashboard to share the complete picture, and help users better understand the information. Good visualisation presents data in a way that allows users to gain information and find answers to questions that standard reports just do not provide.

Furthermore, data visualisations allow users to see trends in data and enhance users' ability in forecasting and planning. This can also be elevated with the use of real-time data feeds, giving you access to timely insights into your underlying data.

Use it on the go
Mobile data analytics tools allow users to access their data from any place, any time. This means mobile workers on the road, at their customers' offices, or working remotely from halfway around the world, can have full access to data that they need. They are able to do the same data analysing work and collaborate with co-workers on the same dashboard.

These days, with enhanced on-site mobile analytics tools, users are even able to see data in real-time for on-the-spot decision making, allowing them to make data-backed decisions and answer mission critical questions almost immediately.

Stop, collaborate and listen
Most importantly, data analytics and visualisation needs to be accessible for better collaboration. Users need to be able to access and interact with data dashboards to benefit from the information. Mobile analytics, combined with easily understandable data visualisations, allow for even wider collaborative efforts and for users to obtain full value from the data. As different users interact with and update the same data sets on dashboard, viewers will also get to gain unique perspectives on the information presented.

The hallmark of data-driven decision making is the ability to see and understand data at the speed of thought. By allowing both business leaders and knowledge workers alike to ask and answer questions in real-time, dashboards turn insights into action and inspire true innovation.

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