Why you need to embrace the Internet of Me

Jon Allaway, Accenture’s global group technology officer - financial services.

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

Leading businesses are now digitised to the hilt -- interconnected in ways even George Jetson would find cool.

Ok, so Mercedes-Benz hasn't rolled out a flying car yet, but their newest models include application programming interface (API) connections to Nest thermostats at the driver's home.  The car can notify the thermostat when the driver will arrive, and the thermostat in turn adjusts the in-home temperature to the driver's desired settings.

Such interconnectivity should and could be woven into relationships with peoples' banks. If your car and the petrol station (or battery charging station) was connected to your bank, refuelling payment could be automatically linked up. If your car was connected to the repair shop when it needed a tune up the shop could contact you via the car for a reminder and the bank for payment, perhaps even negotiating instalments automatically.

The C-suites at financial institutions need to start embracing this new digitised way of thinking. The financial services companies that approach fellow mega-corporations in all industries -- from automotive to healthcare, clothing and household goods providers - have an opportunity to be perceived as the leaders whom other companies should pair up with as well for their smart financial services solutions for customers.

Executives need to understand the thinking behind The Internet of Me. As everyday objects are going online, so too are experiences, creating an abundance of digital channels that reach deep into every aspect of individuals' lives. The range of emerging channels that companies report they are using or experimenting with to engage customers includes wearables (62 percent), connected TVs (68 percent), connected cars (59 percent); and smart objects (64 percent), according to the Accenture Technology Vision 2015, our annual outlook of the technology trends that we believe will have the greatest impact on enterprises during the next three to five years. For this report, Accenture conducted a global survey of 2,000 business and IT executives across nine countries and 10 industries to capture insights into the adoption of emerging technologies. 

What executives also need to understand is that simultaneously, enterprises are actively creating connected worlds in which their customers' preferences, habits, and context are woven together to make every experience, a digital experience as ordinary "things" become intelligent devices. As algorithims are employed to track your online behaviour, they can then be deployed to better serve you. This all comes together as the Internet of Me.

Think of it this way: Your experience on the internet is different from mine, it's unique. Just like your fingerprint.

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