China's online payment provider Alipay has launched a campaign targeting Chinese tourists visiting Singapore during the upcoming Chinese New Year period.
Under the "Spend your Chinese New Year with Alipay" campaign, Chinese tourists visiting Singapore will receive a 50 percent discount, capped at S$4.30, when they pay for their first purchase at supporting merchants using the Alipay FlashPay card. The offer is only valid during the upcoming Chinese New Year (18 to 24 February 2015) and at FlashPay merchants including 7-Eleven, Cheers, Ben & Jerry's, Guardian, and Watsons.
Launched in partnership with Singapore's payment provider NETS, the AlipayFlashPay card can be purchased even before Chinese travellers reach Singapore. Users simply obtain an e-voucher via their Alipay Wallet, and exchange the e-voucher for the physical card at designated "Changi Recommends" counters at Changi International Airport upon touchdown.
The Alipay FlashPay card costs S$50, and comes with a stored value of S$45. It can be used to pay for local transportation in Singapore as well as purchases at FlashPay retailers in the republic. Each customer is allowed to purchase up to five Alipay FlashPay cards per Alipay account. Those who redeem the card from now till 31 March 2015 will also receive a S$20 voucher to spend at Changi Airport.
"Chinese New Year is traditionally a major shopping period for our merchants and we have been seeing increasing numbers of Chinese tourists coming to Singapore during the festive season," said AngSok Hong, senior vice president of sales at NETS. "We are delighted to partner with Alipay to enable Chinese tourists to shop, eat and play at more than 87,000 acceptance points throughout Singapore."
Alipay presence in Singapore
Apart from the launch of the Alipay FlashPay card, Alipay and NETS are working together to allow consumers in Singapore to shop on China's online shopping websites Taobao Marketplace and Tmall.com via NETS direct debit payment.
Alipay has been expanding its presence through strategic partnerships in Singapore since June last year, and it plans to continue doing so. According to Wendy Sun, head of business development for Alipay in Southeast Asia, the company will collaborate with "more Singaporean merchants to bring their products and services directly to Chinese consumers" this year. It will also "partner payment gateways and banks to link up with Alipay for local users to buy from China,"she added.