hybris software appoints new head of Asia Pacific Japan

Zafar Anjum

Graham Jackson

Graham Jackson, Senior Vice President, Asia Pacific Japan & China, hybris software

hybris software, an SAP company and a fast growing commerce platform provider that powers 500 companies worldwide, has appointed Graham Jackson as Senior Vice President, Asia Pacific Japan & China.

Jackson, who joined hybris in June 2012 as Managing Director of hybris Australia, is in charge of running hybris' operations in the region, overseeing sales, marketing, partner relationships, recruitment and setting the strategic direction for the company in APJ, effective immediately, the e-commerce company said in a statement.

"The future of commerce continues to be shaped by developments and mega-trends in technology-mobile, social, big data and cloud," said Jackson. "These trends are impacting how commerce is being conducted in a major way across the region and as these trends continue to evolve, it is imperative for businesses to be digital at their core."

"Asia Pacific Japan has high mobile penetration and a fast-growing economy, leading to strong demand and opportunity for enterprises to sell through a wide variety of channels," said Jackson. "Companies that aren't able to access a unified view of what customers need, up-to-date inventory levels and product information are at risk of being left behind and losing customers, who are becoming increasingly fickle in today's extremely competitive commerce environment."

Before joining hybris, Jackson was Managing Director of Bazaarvoice Australia & New Zealand. Jackson is also a successful entrepreneur who previously launched two IT businesses, and he set up operations for two other corporations in Australia.