Their technology could not keep up and they were forced to go to the cloud. Now, he says, the company is aiming to go to 200 countries, and is now creating its own content.
"This business model change happens when you look at what is possible with digital," adds Gabrys. "You don't get it by looking at existing processes."
Gabrys says the process can be part of a 24-hour hackathon, the strategic planning process, or scenario planning.
Gartner analysts Mark Raskino and John Mahoney also discussed this process in their CIO New Year's Resolutions 2015 report.
They advised organisations doing this to be "as ambitious" as Facebook founder Mark Zuckerberg, and don't ponder too much on the costs or technical risks.
Some questions organisations can ask themselves, say Raskino and Mahoney, are:
- What learning algorithms would Google substitute for humans if it operated your business?
- If your product had a remote-control mobile app, what would it look like?
- If your products were continuously cloud-connected, what services could be added?
- If your product was autonomous and intelligent, what would it want? What would its goals be?
CIO New Zealand interviewed Ed Gabrys and Michael Warrilow at the 2015 Gartner Predicts Viewpoint in Auckland.