Brocade partners Avnet to expand its distribution network in Southeast Asia

FY Teng

Networking solutions provider Brocade Communications Systems, Inc. (Brocade) announced today its appointment of global IT solutions distributor Avnet Technology Solutions as Brocade IP and SAN Distributor for South East Asia (SEA). Executives at both companies have said that their immediate focus SEA markets are Singapore, Malaysia, Thailand, Indonesia and Vietnam. As for the specific sectors being targeted for further penetration through this agreement with Avnet, Lily Foo, Brocade Head for South East Asia, cited "government, telecommunications, financial services, manufacturing and commercial markets."

Citing figures from research and consulting firm BroadGroup-which have SEA markets seeing sustained investment in data centres, and regional data centre capacity increasing by up to 40 percent by 2015, and which attribute such growth to "many factors ranging from the growth in mobile data to the emergence of the cloud and the market entry of many large-scale data centre solution vendors"-executives from both companies expressed great expectations. They also cited Forrester Research's predictions re the cloud computing market in the Asia-Pacific-[expected to] grow from US$6.9 billion in 2013 to US$31.9 billion in 2020"-and SEA, which is expected to grow at a compounded annual growth rate of 24.7 percent.

"CIOs today are pushing cloud computing projects while keeping a close watch on new technologies such as Big Data analytics and SDN...The market is burgeoning with opportunities for Brocade to deliver business-critical data centre solutions to meet the evolving needs of our customers, especially through our Ethernet fabric and software networking solutions," said Foo. As such, this Avnet partnership is "a strategic move" toward "deepening [Brocade's] footprint in SEA" across multiple sectors, she added.

Avnet Technology Solutions ASEAN's Vice President and General Manager, Bennet Wong said of this expansion of his company's "ongoing OEM business partnership" with Brocade-which now spans the US, Europe, Australia as well as SEA-that not only does it strengthen the "business we already do...within our OEM community...[it] also creates opportunities for our channel partners to benefit from offering Brocade solutions that address market demand in mobility, Big Data and cloud computing."

According to the partnership agreement, Avnet will be distributing Brocade IP, SAN and software networking products-including Ethernet fabric solutions for data centre networking and Network Functions Virtualization (NFV) solutions for Software-Defined Networking (SDN) across its network of channel partners and resellers in Southeast Asia, and will be working "closely with Brocade to develop its solution support expertise and accelerate Brocade go-to-market initiatives through training, certification, partner enablement and targeted sales and marketing programmes." Executives from both companies have also said that they are working together on the development of "demo capabilities to bolster [their] proof-of-concept activities."