IBM aims to bring faster development to the cloud

Joab Jackson

-- Workflow, a set of components to orchestrate cloud services, which can modify workflows based on their behavior; and

-- Continuous Delivery Pipeline, a set of services to allow organizations to manage multiple application releases.

The company will also unveil a set of continuous testing, release and deployment packages -- covering mobile devices and mainframes -- as well as a set of packages for business planning and collaborative development.

IBM has also formed a partnership with SAP to offer the SAP HANA in-memory computing software and other SAP software as cloud services.

In addition to the new service offerings, the company has also unveiled a few early users of Bluemix services at the conference.

The Financial Insurance Management Corp. (FIMC) insurance company used the platform to develop a new mobile app that helped boost its customer renewal rates by 30 percent. FIMC hired IBM business partner PointSource to build an app for FIMC's customers that could offer advanced features typically found only on the desktop interfaces, including roadside assistance, targeted promotions, claim submissions and deductible management.

MyMenu, a startup to provide restaurant information to mobile users, now deploys IBM's services to run its back-end software, allowing the company to scale up operations as it gains more customers. Bluemix allows the company to add more features that are being demanded by its users, as well as provide potentially valuable customer metrics to participating restaurants.

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