Oh Tee Lee, Regional Director, South Asia Pacific Region, Axis Communications
IP Technology trends in 2014
CCTV is predicted to reach its tipping point in 2014, according to IMS Research (now part of IHS). The new report entitled The World Market for CCTV and Video Surveillance Equipment forecasts that the CCTV and video surveillance market is headed in a direction where revenue for network video will overtake analog for the first time ever next year.
Nobody wants to buy a camera today
The switch from analog to IP enables more functionality to be built into the video camera and security solution, including at the edge recording, analytics and even smarter access control. Subsequently, it encourages the move to more intelligent and proactive video surveillance, which brings business benefits to organisations of all sizes.
Integrating cameras with BI opens up new business possibilities
There will be a growing demand from retailers to migrate from analog-based CCTV to a new network video system in order to integrate network cameras with business intelligence (BI) applications due to its ability to run a wide range of video analytics software within the camera itself.
For continuity and reliability, the intelligent network camera is never idle and supports the operator 24 hours a day, seven days a week. It is constantly on guard, waiting for an impulse to start recording or sending an alarm to the operator.
Additionally, intelligent video systems can extract video and data from surveillance video streams and integrate that information with other applications, such as retail management systems or access control systems that opens up new business possibilities through add-on functionalities including people counting, demographic analysis and queue alerts.
IP opens door to a new world of physical access control
The rise of IP technology in the surveillance market also drives an increasingly popular trend of migrating another security technology to a network environment – physical access control. The global physical access control market is valued at about US$3 billion (2012) and will grow to approximately USD 4.2 billion by 2017, which represents an annual growth of 7 per cent, according to market research firm IHS.
For many businesses particularly in new intelligent buildings, the migration of access control systems to a digital environment will bring many benefits, such as lower installation costs and easier configuration and management, while still maintaining the ability for integration with other security products.
Integration with video and other systems such as intrusion detection, fire detection are common requirements that will be much easier to meet with IP-based solutions. A shift to IP in the access control industry will surely mean a transition from proprietary systems to open solutions which will most likely be based on international industry standards.
The new generation of access control systems will also bring new and existing business opportunities. Integrators will appreciate the easy installation and the possibility to integrate access control with other systems. Distributors will find new markets and new customers when they are free to bundle different components from different manufacturers to create useful and attractive business offers. End users can take advantage of an affordable, yet flexible, future-proof and adaptable technology that can help to secure and protect valuable assets.
Smarter solutions for the brighter future
Since the first centralized IP camera was invented in 1996, it has come a long way, from more passive surveillance equipment that watches over our shoulders for potential threats, to an enabler for many proactive, add-on solutions. These solutions not only protect us from potential dangers, but also enhance business benefits to open up endless new possibilities that also encourage everyone to design and develop even smarter solutions for a brighter future.