Malaysia 2015: Brocade, Allied Telesis, Dell, Cisco, Epicor



Paul Choy - Allied Telesis

Paul Choy, Country Sales Manager at Allied Telesis (pic):

In 2015, Allied Telesis will continue to invest on training and educating end users. Our focus will be on large Enterprises, Education and Government/GLC sectors.

While we experience 10 to15 percent sales growth in 2014, we see increased caution in business spending. Business uncertainty, including the effects of upcoming GST implementation, will cause end users to look for alternatives to meet their reduced budgets. This gives Allied Telesis additional advantage as our value proposition is to help end users optimise their ICT infrastructure investments.


William Tan, head of Enterprise Solutions, Dell Malaysia 

William Tan, Head of Enterprise Solutions, Dell Malaysia, (pic):

The speed of business today is giving rise to the transformation of the data centre and the pressure for change has never been greater. In 2015, IT departments will continue to be pressured to deliver applications and IT services on demand to meet the needs of a flexible and evolving workforce. Here are two enterprise storage trends that Dell expects to see heat-up this year.

1. The rise of software-defined storage (SDS)
Software-defined storage (SDS) is one of the hot topics in storage today. SDS offerings account for one of the fastest-growing segments of the software-defined market. According to IDC, the SDS market will continue to grow faster than any other market segment in the file and object-based storage market.

The concept for SDS is simple: abstract the storage services (e.g. management, data protection, data placement, I/O) from the hardware that provides these services. When deployed intelligently, it can be a reliable solution for customers who want greater flexibility, scalability and reduced complexity.

Dell believes that the best approach to SDS is built on three principles: abstract data from the hardware; integrate storage, compute and networking; and orchestrate through software. This approach provides flexible solutions that can be easily added to any environment without replacing existing infrastructure.

2. Converged infrastructure is gaining ground
Big data, mobility, Bring-Your-Own-Device (BYOD), cloud computing and software-defined everything are rewriting the rules of IT. These trends are forcing organisations to take a look at investments that will give them a competitive advantage and require a data centre architecture that is flexible enough to embrace both new innovations and traditional workloads.

This is where converged infrastructure comes in - a platform that integrates servers, storage and networking to help customers to better scale, manage and budget for infrastructure to meet their business needs. IDC estimates that the overall spending on converged systems in the data centre will grow to US$17.8 billion in 2016 and account for 12.8 percent of total storage, server, networking and software spending by 2016.

Clearly, converged infrastructure is becoming big business. For us at Dell, it represents a revolutionary solution that enables companies of all sizes to precisely tailor, quickly deploy and easily manage the resources needed for a diverse set of applications.

The technology industry is never dull, but we are witnessing some especially exciting times. These trends will make the move to a software defined data centre much simpler and enable greater flexibility to help achieve an organization's IT services and business goals.

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