Telstra Corp. Ltd., InterCall and Nippon Telegraph and Telephone (NTT) ranks as today's top three providers of Unified Communications-as-a-Service (UCaaS) in the Asia Pacific, according to a study by Frost & Sullivan.
A press statement by the San Antonio, TX, US-based market research and analysis firm said the three vendors are leaders in the Asia Pacific UCaaS market, which was worth US$1.67 billion in 2013 and projected to reach US$2.98 billion in 2018.
It defined UCaaS as an integrated communications and collaboration environment that combines or unifies voice, video and text communications delivered through hosted, cloud and managed services.
The Frost & Sullivan statement said that the three accounted for a combined 25 percent share of today's UCaaS market in the Asia Pacific, and that trailing them were BT Group Plc, Orange S.A., AT&T Inc., Verizon Communications Inc., Tata Communications Ltd. and China Telecom Corp. Ltd. It named the first three Champions and the six trailing vendors Challengers. Close on the heels of the six was Singapore Telecommunications (SingTel) Ltd., which it labeled as an Explorer.
According to the statement, the rankings were based on a combination of market share performance and future growth strategies as determined by Frost & Sullivan research. It said the Champions' market share had been helped by strong partnerships they had established in the region, and key investments they had made in UCaaS technology.
It added that the Challengers had set up the needed infrastructure to deliver a full suite of UCaaS applications to both large and SMB customers and would move to the Champions category when they have acquired sufficient numbers of customers. It also said that SingTel was among the region's local service providers steadily emerging in the region in spite of the dominant position of the three Champions.
The statement pointed out that ICT convergence had now blurred the lines between various communications platforms such as voice, video and data. As a result, various UCaaS players, such as telecommunication operators, pure-play service providers and systems integrators were now establishing their positions in the marketplace with their respective service offerings and targeted customer segments.
Aside from market share, research parameters for the ratings of vendors included product/service strategies, people/skills strategies and ecosystem and business strategies, according to the Frost & Sullivan statement.