The key components of a mobile strategy: Oracle

Nurdianah Md Nur

Speaking to Computerworld Singapore, Chin Ying Loong, vice president of fusion middleware at Oracle ASEAN, asserted that a good mobile strategy encompasses the platform, integration and security.

In terms of platform, the software should allow enterprises to take a 'build one deploy many' approach. With this approach, enterprises only need to build their application codes once before this code can be deployed to different operating systems such as Windows, Android or iOS, explained Chin.

However, integration is crucial for the 'build one deploy many' approach to work. "The integration layer needs to connect all your channels - be it mobile devices, internet, call centre etc - so that the change can be made centrally," said Chin. Moreover, as mobility is about enabling users to access information from anywhere in real time, enterprises need to integrate their legacy systems to the different devices. For example, banks need to integrate their loan systems to their mobility platform to enable their employees to access the necessary information on their mobile devices. With all these integrations, common business logic in a mobile app can be altered from just one source and the change will be automatically reflected in all devices, said Chin. Enterprises are thus able to be more agile as they can respond to changes quickly and accordingly.

Another benefit to having an integrated system is that it enables cross-selling and up selling, said Chin. By applying intelligence tools on the system, enterprises will be able to identify the customer and understand his shopping habits when he makes a transaction. Enterprises can then use these information to provide the right offers, such as discounts or suggesting a similar product, in real time, explained Chin.   

The final component of a mobile strategy is security. To ensure that the employees are only able to access the information relevant to them, enterprises could deploy identity and access management solutions into employees' devices. "This eliminates the need to set up a separate management component solely for mobile devices," said Chin. "Furthermore, it enables containerisation, which separates corporate and personal apps, thereby enabling policy enforcement while allowing user privacy."

Enterprises should also consider implementing solutions for mobile devices that help prevent data loss. For instance, Oracle Mobile Security Suite is able to enforce single sign-on, per application tunneling, encryption for stored data, remote wipe as well as limit access or restrict functionality based on location and application-policy control, claimed Chin.  

Given the high smartphone penetration, enterprises today thus need to know how to leverage mobility to deliver a better customer experience so as to provide them with competitive advantage, concluded Chin.