How to capitalize on international efforts: The Singapore market is one of the strongest in the world. It has been branded to succeed and is heralded for its success. Making waves in international markets is not only possible, but likely, as long as companies have the right support. And given the outright essential nature of SMEs in the country's economy, that support is now on the table for any company looking to expand elsewhere. This initiative is a great way to round out the internal infrastructure initiatives of the budget with something useful across the globe.
Anant Choubey is responsible for sales and marketing in the APAC region at Capillary Technologies and currently manages the firm's business across South East Asia. His prime focus is to strategize and expand Capillary in burgeoning market in South East Asia. He has donned many hats in Capillary over the years, from operations to client servicing to business development and has been instrumental in setting up Capillary's India business, before moving to Singapore to establish and manage South East Asia market.