eCommerce Tracker: Malaysian partnership solves 'last mile' challenge


EasyParcel, myNEWS Malaysia

Photo - (From left) Group Chief Executive Officer of Exabytes Group, Chan Kee Siak;  Co-Founder cum Chief Executive Officer of EasyParcel, Clarence Leong; Executive Director cum Chief Executive Officer of Bison, Dang Tai Luk; and Chief Operating Officer of Bison, Dang Tai Wen cut the ribbon.


  To better drive eCommerce fulfilment, Malaysian retail chain myNewsdotCom, a Bison Consolidated company, has formed a partnership with EasyParcel, which should help solve the 'last mile' logistics challenge.

Under the partnership, a new service called PGEON will offer postal users with options to have their parcels dropped-off or collected at any of the 320 myNEWS outlets nationwide.
Clarence Leong, co-founder and chief executive officer of EasyParcel said that the need to deliver and receive items quickly - 'on time' or 'same day delivery' - was the main driver behind the partnership.

"We want to help with the mailing of their parcels with minimum stress nor worries, and allow more flexibility for customers to better manage their deliveries," said Leong. "More often than not, consumers are not home while the delivery is being delivered. This is the also another reason for the tie-up."
 Courier companies' staff now do not need to visit individual doors to collect or deliver parcels, they only need to visit the designated myNEWS outlet, he said.
eCommerce pressures
The partners said that with the rapidly changing eCommerce customers' delivery expectations, e-retailers are experiencing pressures to reduce fulfilment cost and complexity while speeding up fulfilment targets.
"Logistics has a huge part to play in eCommerce," added Leong. "It could well be the defining factor for success of eCommerce companies in retaining their customers. Moreover, the only physical interface with online selling or shopping is the product delivery."
Dang Tai Luk, executive director cum chief executive officer of Bison said the company expects to open 70 more outlets in Malaysia by the end of its 2017 financial year. "With more outlets, PGEON service can reach out to more parts of the country, giving more drop-off or pick-up point to consumers. Parcels pick-up and drop-off service will be a great addition to our outlets as the eCommerce industry is growing in Malaysia."

This article first appeared on Computerworld Malaysia 2 March 2017.