How big banks use tech to attract savvy consumers

Lauren Brousell

Financial gamification and crowdsourcing
A number of financial institutions use gamification and crowdsourcing tactics to motivate customers to use their banking services. For example, BBVA, a Spanish bank, uses gamification in its BBVA Game platform, and customers can earn points and win prizes based on how often they use the bank's website. And Barclays is crowdsourcing ideas for its Barclayscard from customers, who post ideas and vote on improvements or new features on the company's website.

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