People were advising us to do something different in China, that people wouldn't pay for a great product there. It's a bunch of bull. It's not true. People want a great product. That doesn't mean every single person in the world can afford one yet, but everyone wants one. There's a pretty good business for us. We blocked out the noise of everybody saying you've got to do this or you've got to do that.
On the Mac
Cook: The Mac has gained share for 10 years straight. But we've moved up to 7 percent share. It's not exactly like we're close to a ceiling. We've moved from about $5 billion in the early 2000s to $25 billion last year. We're up five times in revenue in an industry that most people look at as left for dead. [Editor's note: IDC's third-quarter report says the Mac has a 13 percent share of the PC market in the United States.]
We think we've got a bright future. We think we do something cool with Continuity features. We know people live with multiple devices. We know people want to take calls on their Mac. Even though one is OS X and one is iOS, they work together as one. It's something that, frankly speaking, only Apple can do. We're the only company that has a mainstream desktop operating system and a mainstream mobile operating system. One company has mainstream mobile and one has mainstream desktop, but nobody has both but us. We can give people an experience that's kind of a jaw-dropper. And we're going to continue to do that.