Summing up the discussions, Kuhn encouraged companies to focus on customer centricity as the cornerstone of their CIAM journeys. "The key to a seamless customer experience is delivering a secure access platform that gives each customer control over their personal data. This builds customer confidence in the companies' ability to ensure confidential data are secured and compliant even as the consumer shops at the site."
An effective CIAM solution, he emphasised, will not only secure personal credentials, it can also track what devices were used to access the websites, adding a new dimension to, and enriching, existing customer data. This was the essence of customer centricity in the digital age.